AELP Webinar

Digital Marketing and Communication for Work Based Learning

Get the Basics Right to achieve your strategic goals

Date: Thursday, 12 July 2018 - Unable to attend this date?
Time: 10:30 am - 11:30 am

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         Facilitated by

 
Facilitated by: Carolyn Lewis, Managing Director, elearning Marketplace Ltd
Overview
In this non-technical webinar, which is part 1 in a series of 3, you will receive practical advice from a presenter who has launched a successful e-commerce business and knows the work based learning sector well.

Digital marketing and communication isn’t new, but as trends change and technology advances there are so many marketing and communication activities we could be doing, how do you work out what to do, and what not to do. It is important to get the fundamentals right to avoid wasting time and money.
Objectives
This webinar will: 
  • identify the digital marketing basics to provide the best opportunities for turning prospective learners and employers into leads.
  • identify tools to analyse and inform the outcomes of your basics digital marketing and communication activities.
  • raise awareness of the importance of your digital marketing and communication strategy and how to make it achievable and results orientated.
Who Should Attend
This webinar will be of interest to those who are delivering work based learning, including apprenticeship provision and are implementing or reviewing a digital marketing and communication strategy. It will also be of interest to those who would like to know more about digital tools for bringing efficiencies to their activities and to evaluate the effectiveness of them.
The Package
  • Access to the live webinar and a copy of the webinar recording.
  • A link to view or download a PDF of the presentation slides.
  • Ability to ask the presenter questions during the live Q&A session (or access to questions raised).