AELP Webinar

Overview

In this non-technical webinar, which is part 2 in a series of 3, you will receive practical advice from a presenter who has launched a successful e-commerce business and knows the work based learning sector well.

Knowledge is key to help inform your digital marketing strategy and support you in identifying appropriate content, so knowing what your competitors are doing is a great advantage. In this webinar we will look at some useful tools for competitor intelligence and creating content.

Quality varied content is imperative to ensure that your digital marketing strategy is a success. Not only can your content set you apart from your competitors, it can provide you with the key to engaging your target audience.

Objectives

This webinar will: 

• raise awareness of competitor intelligence and how this can inform your marketing and communication strategy
• identify tools for researching competitor intelligence
• raise awareness of the range of digital marketing content and the appropriateness of it for you target audience
• identify free tools for digital content creation
  

Who Should Attend

This webinar will be of interest to those who are delivering work based learning, including apprenticeship provision and are implementing or reviewing a digital marketing and communication strategy. It will also be of interest to those who would like to know more about digital tools for creating online content and bringing efficiencies to their marketing and communication activities.

The Package

• Access to the live webinar and a copy of the webinar recording.
• A link to view or download a PDF of the presentation slides.
• Ability to ask the presenter questions during the live Q&A session (or access to questions raised).